Study Case
From Zero to 96K Listeners/year: How Paul Corban Proved It’s Never Too Late to Rock
From dreaming about a music career to reaching 96K listeners worldwide - Paul Corban’s story shows it’s never too late to make it big.
- from 0IN THE BEGGINING
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In 12 Month - to 96kLISTENERS IN 12M
In his 50s, Paul Corban decided to go all-in on his music dream. Starting with zero listeners, he teamed up with us to build a global fanbase from the ground up. One year later, his music now resonates with 96,000 listeners across 143 countries. Here’s how we helped him make it happen.
Focus on Sharebility:
Paul’s content struck a chord with audiences on... Facebook!! leading to a surge in shares and organic reach. One post alone garnered over 2,000 shares, amplifying his visibility far beyond the ad spend.
Paul’s content struck a chord with audiences on... Facebook!! leading to a surge in shares and organic reach. One post alone garnered over 2,000 shares, amplifying his visibility far beyond the ad spend.
THE STRATEGY:
consistent META Ad Campaigns
Facebook Organic Sharebility fuelled by ads
Apel8’s pre-save strategy proved that a focused campaign can achieve impactful results, even without editorial support. This approach successfully transformed early interest into lasting fan engagement, driving sustained streaming numbers and solidifying Apel8’s fan base.
As a result - for the last in the last 28 days - 50% of streams were generated programmaticaly.
