Study Case
Apel8 Delayed Explosion.
Successful Pre-Save Campaign for an Upcoming Artist
Successful Pre-Save Campaign for an Upcoming Artist
No Editorial Support, No Problem.
A Real Look at Apel8’s Release Strategy.
A Real Look at Apel8’s Release Strategy.
- 5306PRE-SAVES
- 9613STREAMS ON THE DAY 1
- 1.7MEP STREAMS IN A YEAR
Challenge:
Seeing the risk of no editorial support, we ran a focused pre-save campaign to help Apel8 build his own momentum and activate early listeners.
The Strategy
To set up a high-impact release, we focused on a pre-save campaign that would front-load engagement and trigger strong signals for Spotify’s algorithm:
Built a tailored ad campaign focused on Apel8’s target audience.
Visual communication takes place through pictures, graphs, and charts.
Retargeted warm audiences before launch.
Before the release date, almost 12,885 people visited the landing page, and more than 5,361 people (41%) added the track to their waiting list, fueling traction in the first week of the release.
The Impact of Apel8’s Pre-Save
Campaign on Album’s Performance:
Campaign on Album’s Performance:
Apel8’s pre-save strategy proved that a focused campaign can achieve impactful results, even without editorial support. This approach successfully transformed early interest into lasting fan engagement, driving sustained streaming numbers and solidifying Apel8’s fan base.
