Study Case
Optimizing European Tour Ticket Sales: Jerry Heil's Sprint Campaign
Jerry Heil: Eurovision Finalist & Ukraine's Spotify #1 Artist - A $5-10 CPA Strategy Behind a Successful European Tour
- 23DAYS
- 534TICKETS SOLD
- 27KREVENUE
- 670%ROAS
Overview:
Following her Eurovision appearance, Jerry Heil went on a European tour. When ticket sales plateaued, her team reached out with an urgent request: sell the remaining tickets, including the "last tier" tickets, before the tour dates arrived.
The Challenge:
We had less than a week to plan, execute, and refine the promotional campaign. The challenge was clear—maximize ticket sales across multiple venues while working within a limited budget. This wasn’t about building long-term awareness or generating buzz; it was about driving immediate, measurable results by selling last-minute tickets.
our main task was to make ads work for profit, not just promotion. Success hinged on converting interest into action and ensuring every ad dollar spent translated directly into ticket purchases. This is how we've done it
Strategy & Execution
Content
Optimization
Optimization
- Rapid Development and Testing of Creative Assets: Iterating quickly to identify top-performing visuals and messaging.
- Defining the Most Converting Audio Piece
- Leveraging Eurovision momentum in messaging
Targeted
Distribution
Distribution
- Broad targeting strategy focused on algorithm optimization
- Strategic focus on Ukrainian diaspora communities
- Custom audiences built from artist's existing fanbase
Performance
Monitoring
Monitoring
- 24-hour optimization cycles
- Real-time budget reallocation based on city performance
- Continuous creative refinement
Results:
The campaign achieved a 670% return on ad spend through a combination of broad algorithmic targeting and specific audience segmentation. We sold 530+ tickets across European venues, demonstrating the effectiveness of rapid testing and optimization in short-term campaign execution.
