Study Case
Accelerating Jerry Heil’s European Tour Ticket Sales
670% ROAS Strategy Behind the European Tour of Ukraine’s #1 Spotify Artist & Eurovision Finalist
- 23DAYS
- 534TICKETS SOLD
- $27KREVENUE
- 670%ROAS
Overview:
Following her Eurovision appearance, Jerry Heil went on her first European tour. When ticket sales plateaued, her team reached out with an urgent request: sell the remaining tickets, including the harder-to-move final tier, before the tour dates arrived.
The Challenge:
We had less than a week to plan, execute, and refine the promotional campaign. The challenge was clear—maximize ticket sales across multiple venues while working within a limited budget. This wasn’t about building long-term awareness or generating buzz; it was about driving immediate, measurable results by selling last-minute tickets.
Our goal was profit, not just awareness – every ad had to drive ticket sales
Strategy & Execution
Content
Optimization
Optimization
- Rapid Development and Testing of Creative Assets: Fast adjustments to identify top-performing visuals and messaging
- Defining the Most Converting Audio Pieces
- Leveraging Eurovision momentum in messaging
Targeted
Distribution
Distribution
- Broad targeting strategy focused on algorithm optimization
- Strategic focus on Ukrainian diaspora communities and Eurovision fan community
- Custom audiences built from artist's existing fanbase
Performance
Monitoring
Monitoring
- 24-hour optimization cycles
- Real-time budget reallocation based on city performance
- Continuous creative refinement
Results:
The campaign achieved a 670% return on ad spend through a combination of broad algorithmic targeting and specific audience segmentation. We helped sell over 530 last-tier tickets across European venues, demonstrating the effectiveness of rapid testing and optimization in short-term campaign execution.
